The Brand Protection Agency

Track & Trace Your Products Using Mass Serialization to Combat Gray Markets, Mitigate Product Recall Risk, & More...

Tracking and tracing the path that your products take is a valuable asset that can easily cure many woes. Product serialization is the essential tool in successfully combatting the corrosive effects of the Gray Market (product diversion or parallel market). Or maybe you are more concerned with managing and mitigating the cost associated future product recalls. Whatever the pain that ails your brand, our tracking and tracing solution can quickly be implemented into your production or easily integrate with your existing serialization.

Our track and trace components are easily integrated with existing systems and the components below can be utilized à la carte or bundled together - dependent upon your company's needs.

Below are the components of our tracking & tracing solution:

Product Serialization - we assist manufacturers with assigning and securely marking each of their products with a unique identifier, such as a barcode or an RFID tag.

Chain & Channel Tracing - precisely track the path an item takes through your sales channel or supply chain.

Discreet Product Purchasing - combat gray market (product diversion, parallel market) activity through covert product purchases and serial logging.

Gray Market Enforcement - shut down the gray market sellers of your products with ease and effectiveness.

Start tracking & tracing your products today:

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Interested In:	Product Serialization Discreet Product Purchasing Chain & Channel Tracing Gray Market Enforcement

Recall Management - Recalling tainted or defective products is a challenge common to many manufacturing industries. If the distribution of batches or lots is not tracked through distribution and retail channels, then the recall cannot be done precisely, requiring a costly general recall of all products.
Alerting - You can use this data to alert appropriate parties when things are not going according to plan, enabling earlier intervention. The sooner you know something went wrong, the broader the choices for mitigation and containment.
Process Improvements - Analysis of auto-captured data can be used to improve end-to-end processes and to look for excess dwell times, unnecessary handling or poor execution. The rise of RFID has encouraged the development of these types of analytic tools.
Expiration Management - For limited shelf-life products, the batch number can be used to determine End Of Life (EOL) and help enforce management disciplines across the supply chain including: First Expired, First Out (FEFO); First In, First Out (FIFO); or no sell after sale date. This may require various supply chain partners (e.g., thirdparty distributors and retailers) to capture, monitor, communicate, and act on expiration data.
Supply Chain Planning - Inventory visibility allows firms to better predict when and where to replenish products. It allows them to assess all types of merchandizing issues, from displays to distribution patterns.

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